Metodologia ImageGate
Our working method isrigorous, working allways in order to add value to our clients’ organizations.
Phase 1: Diagnosis
We analyze the organization in deep detail: business culture, business goals, stakeholders, communication flows, marketing and communication politics, market, competition, human resources, among others.
Phase 2: SWOT Analysis
Following the diagnosis, we search for weaknesses or possible threats, as well as strengths and communication opportunities. From those results, we define their communication needs.
Phase 3: Setting Goals
We set goals and objectives to reach, that meet the Weaknesses / Opportunities previously studied.
Phase 4: Production and implementation of the reputation strategy: comunication and activity production techniques selection
There will be set, dated and implemented all the activities and tactics date fulfill the, previously set, company goals.
Phase 5: Evaluation
Every activity performed is evaluated to make sure that all the objectives are met, so that the client knows the results of their investment.
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