Areas of Expertise
Initially focused on Financial Communication, Imagegate soon offered services in the field of Corporate Communication, thus responding to the needs that market transformations imposed on its clients.
We possess skills and experience in the following areas:
- Banking and Capital Markets
- Professional Associations
- Law and Justice
- Hotel and Tourism
- Construction and Real Estate
- Automobile industry
- Cabling and Wiring industry
- Talent Management and Executive Search
- Corporate Communication
- Financial Communication
- Marketing and Product Communication
- Law Marketing
- Media Relations
- Media Training
- Preparation of Communication Supports
Our working methodology is based on a previous analysis that aims to ensure the maximum rigour of the work that we develop with our clients.
Phase 1: Diagnosis
We make a detailed analysis of the organisation in all its features – business culture, business goals and objectives, stakeholders, market, competitiveness and human resources – in those aspects that are related with Communication.
Phase 2: SWOT Analysis
Following the diagnosis, we detect weaknesses or potential threats, as well as strengths and Communication opportunities, according to which we define the communicational needs of our clients.
Phase 3: Goals and Objetives
We set the goals and objectives to achieve, developing Communication messages that seek to highlight previously identified strengths and opportunities as well as to eliminate threats and weaknesses.
Phase 4: Communication Strategy
We design and execute a Communication Strategy to build our clients’ reputation. We select the techniques of Communication, define the calendar and implement the actions and tactics that fulfill the outlined goals and objectives.
Fase 5: Evaluation
We evaluate every action taken to attain all chosen goals and objectives and assess the impact achieved so that our clients are aware of the results of their investment.